CRO · Seer Interactive · Twiddy & Company
Answering the questions that hold up a booking
My role: CRO direction, alongside the Seer team.
The challenge and the research
As CRO Director at Seer Interactive, I led the team working with Twiddy, a US vacation rental company. Research uncovered uncertainty about pricing, payment and check-in.
What changed
We reorganized property pages to surface key details and answer those questions. Seer reported an 18.1% increase in visitors starting a booking and a 15% increase in transactions during the test.
Results reported by Seer
+18.1%visitors starting a booking
+15%transactions
Test results reported by Seer. They are not a forecast for other projects.
Read Seer’s case study