Talks and interviews
Conversations about CRO and AI
I bring more than a decade of CRO leadership, work with more than 100 companies, and the experience of co-founding and selling Latin America’s largest CRO agency. That is the background behind my talks on building programs, scaling experimentation, and changing the work with AI.
Topics to explore
Building a program from scratch and helping it grow. Decisions about priorities, teams, and operations, drawing on experience building experimentation programs across different companies.
Teaching AI how you think. Using context, examples, and interviews to make an expert’s research and copy review criteria explicit.
Bringing expert judgment into AI systems. The skill I’m building at LawnStarter to support hypotheses, evidence checks, and test feasibility and what it changes for the team.
Selected appearances
When the service is the product
A conversation with Rafael about CRO and personalization in complex journeys.
CRO Talks · Source in Portuguese
Read the pieceNavigating the lifecycle of an A/B test
Rafael’s CRO Summit 2024 talk about the lifecycle of an A/B test.
CRO Summit 2024 · Source in Portuguese
Read the pieceBuilding a culture of experimentation
Rafael’s talk at Analytics Summit 2022, with an overview published by Métricas Boss.
Métricas Boss / Analytics Summit 2022 · Source in Portuguese
Read the pieceA conversation
Planning an event or interview? Send me the topic, audience, date, and format.
Send an invitationShort biography
Rafael Damasceno has led CRO for more than a decade and worked with more than 100 companies, including Fortune 500 and FAANG companies. He co-founded and sold Supersonic, Latin America’s largest CRO agency, and has built and scaled experimentation programs across organizations. He previously served as Director of CRO at Seer Interactive and now holds that role at LawnStarter, where he applies AI to customer research and experimentation processes.