Customer research
Navigating the lifecycle of an A/B test
Rafael’s CRO Summit 2024 talk about the lifecycle of an A/B test.
Rafael presents this CRO Summit 2024 talk about the lifecycle of an A/B test.
Keep exploring
Browse the libraryCustomer research · Note
Had an interesting experience with Claude this week.
I’m putting together a system that reviews new customer feedback across online reviews, sales call transcripts, messages, support tickets, and more.
Read the pieceCustomer research · Article
How talking to users will accelerate your growth
User research reveals obstacles and opportunities that intuition alone cannot uncover, helping teams create more useful and effective experiences.
Read the piece